How It All Began They say the best ideas start as a feeling — and for me, that feeling was elegance. Le Swan was born not out of a business plan, but out of late-night sketches, Pinterest boards, and countless moments of frustration standing in front of my closet thinking, "Why can't I find something that feels like me?" Something soft, minimal, refined — without screaming for attention. It started with a moodboard. Then a name.I thought of the swan: serene, strong, and effortlessly graceful. Everything I wanted to feel...
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