STOCKHOLM STYLE

1. Long coats

What they wear:

  • Long wool coats

  • Straight or slightly oversized

  • Black, grey, beige

How they style it:

  • Worn open

  • Simple top underneath

  • No statement accessories

2. High-quality basic tops

What they wear:

  • Clean, fitted or relaxed tops

  • Cotton or ribbed fabrics

  • White, black, off-white

How they style it:

  • Tucked in or half-tucked

  • No prints, no logos

  • Layered under everything

3. Knits with volume

What they wear:

  • Slightly oversized knits

  • Soft, structured fabrics

  • Neutral tones

How they style it:

  • Paired with a more fitted bottom

  • Sleeves pushed up

  • Minimal jewellery or none

4. Neutral colour palette

What they wear:

  • Black

  • Grey

  • Beige

  • Cream

How they style it:

  • Maximum two colours per outfit

  • Often tone-on-tone (beige on beige)

5. Clean silhouettes

What they wear:

  • Straight lines

  • Relaxed shapes

  • No cut-outs or heavy details

How they style it:

  • Clothes are meant to fall naturally

  • No tight styling

  • Relaxed posture

6. Simple layering

What they wear:

  • Base layer

  • Knit or blazer

  • Outer coat

How they style it:

  • Same colour family

  • No strong contrasts

7. No trends

What they wear:

  • No logos

  • No prints

  • No bold colours

How they style it:

  • Everything should still work in three years

8. Footwear (clean but solid)

What they wear:

  • Chunky boots

  • Simple sneakers

  • Loafers

How they style it:

  • Shoes match the coat or top

  • Never louder than the outfit